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Coffeemat Challenge

Coffeemat Challenge is a full stack software solution used by Universities and Colleges to promote their enterprise activities.

Coffeemat Challenge is a business idea competition targeting HE & FE students who are invited to enter their “Big Business Idea” in 140 characters or less. The competition concept was devised and executed by Lighten, who developed the branding, game design and technology in its entirety.

Prizes are awarded to best ideas (judged by a panel of experts) and most popular ideas (from voting). Participants are rewarded for completing Challenges via an in-game currency that can be exchanged for anything from food and drink to sponsored items like iPads.

FEI and HEI enterprise activities are integrated into the competitions via a fully functional events system that incentivises participants to attend events via the rewards system.

Branding

The branding is engaging and fun giving the competition broad appeal, particularly to those more difficult to reach.

Technology

Coffeemat Challenge is a state-of-the-art web application built with Node.JS, MongoDB and AngularJS on the client-side.

Competition

Simplicity belies depth with gamification, challenges and virtual currency that enhances integration with enterprise activities.

Websites & Services

Five web-services are required to operate Coffeemat Challenge; Competition, Admin, Participant, Image Compositor & URL Shortener.

Challenges & Rewards

Coffeemat Challenge’s high participant engagement levels are achieved by the clever use of game design techniques.

Back Office

At the heart of the competition is a micro-process architecture enabling complex features to be delivered at scale.

Download the full Coffeemat Challenge – Case Study

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