Coffeemat Challenge is a business idea competition targeting HE & FE students who are invited to enter their “Big Business Idea” in 140 characters or less. The competition concept was devised and executed by Lighten, who developed the branding, game design and technology in its entirety.
Prizes are awarded to best ideas (judged by a panel of experts) and most popular ideas (from voting). Participants are rewarded for completing Challenges via an in-game currency that can be exchanged for anything from food and drink to sponsored items like iPads.
FEI and HEI enterprise activities are integrated into the competitions via a fully functional events system that incentivises participants to attend events via the rewards system.